- India has clinched eight metals on Day 2.
- Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer categories today.
DDB Mudra Group’s campaign showcases that women in the sex trade cherish periods as a time off work, which is contrary to the dismay women usually express towards periods.
On bagging the Gold, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Winning a gold at Cannes is always an incredible feeling. And the fact that we managed to win at Cannes 3 years in a row also makes us feel more confident of the direction in which we’re headed.”
On the other hand, Dentsu Webchutney’s The 8-bit journo for Vice Media bagged two Silver Lions and one Bronze Lion in Direct Lions, Creative Strategy Lions and Direct Lions, respectively.
This unique campaign is a testament to the dictum ‘necessity is the mother of invention.’ It combined technology from the 60s and the 90s and launched the world’s first teletext news portal: The 8-Bit Journo. Relevant news stories that Kashmiris had missed out during the internet shut down last year, were converted into teletext and dispatched to lakhs of Kashmiris through SMS.
Rejoiced with the spree of metals coming in their way, Gautam Reghunath, CEO, Dentsu Webchutney said, “It’s been one of those weeks where we’ve all felt so proud and grateful for the creative culture we’ve been building together at Webchutney. I remember talking to A&M Insider a year and something ago on how we’re hoping to keep the momentum that Webchutney seemed to have found for ourselves going. Well, we’re certainly thrilled with our consistency these last few years. Sure, every Cannes Lion we win is recognition for all the quality work that’s already gone in. But more importantly, it is a glittering reminder on our shelves to be better every year.”
Continuing its win on day two, FCB India has made India proud yet again by bringing back a Silver Lion for Mumbai Police’s Punishing Signal in the PR category and Not-for-profit / Charity / Government subcategory. With the latest win, the agency is leading in India with six metals.
Speaking on the win, Rohit Ohri, Chairman & CEO, FCB Group India, said, “The Punishing Signal is poised to be India's most awarded campaign at Cannes Lions 2021. Really proud of the team at FCB Interface and thankful to the Mumbai Police for putting their faith in this idea.”
Adding Robby Mathew, Vice Chairman & CCO, FCB Interface, said, “Looks like the Punishing Signal is turning into a Rewarding Signal for FCB Interface!”
Ogilvy Mumbai bagged a Silver Lion for Dove #StopTheBeautyTest campaign in the Creative Strategy category under FMCG.
Ogilvy Mumbai’s another most-talked-about #NotJustACadburyAd campaign for Mondelez also won a Bronze Lion in Creative Data under Data-Driven targeting category.
The 3 CCOs of Ogilvy India, Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar shared their thoughts on their wins: “Winning Cannes Lions always feels terrific and these pieces are very close to our hearts. Both Mondelez and Unilever are clients who take great pride in meaningful work. They walk the journey with us from inception to execution. It took months to craft 'Not just a Cadbury Ad' and Dove #stopthebeautytest Tonight the teams deserve to put their feet up and celebrate.”
Lowe Lintas’ ‘H for Handwashing’ for HUL’s Lifebuoy also picked another Bronze Lion on Day 2 in Media, under Excellence in Media Execution sub-category.
The Indian contingent has overall clinched eight metals in Creative Data, Creative Strategy, Direct, Media and PR categories on day two, bringing the country's total tally to 15.
India didn’t get a metal in Social & Influencer category. Here are a few other campaigns that were shortlisted in the Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer categories: