ad agencies article
Top Stories
AdvertisingFrom engagement to involvement: Is Gen Z rewriting rules of brand engagement?
- Generation Z, which includes people born between 1997-2012, is not just digital savvy, they are digital natives who are immersed in social media.
- They are a tweet away, catching up on the news developments and dance trends on Instagram, with an attention span of a gnat, wanting to see real content and calling out fake news.
- Shreyas Hegde, CEO and…
Latest Stories
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
88% of the respondents (highest after China) are likely to buy via social media
4 mantras that will elevate your art of pitching
We often circle the pitching process around simply presenting the PPT, but going beyond is where th…
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
97% consumers rate privacy as the key attribute
Here’s how the partnership between Stagwell and Enormous will benefit both organizations
As a part of the partnership, Enormous will serve as a strategic partner to scale Stagwell's global…
Zeotap launches Consent Orchestration to help simplify data compliance for marketers
It aims to help simplify data compliance for marketers
A day in the life of a Creative Head
The pandemic came with some adverse effects, and has changed how we used to work. Here's how a Crea…
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
Listen or become redundant: Why is it important for brands to listen closely to their consumers
It is important for brands to pay close attention to consumers needs and understand how you can hel…
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
Results suggest that young customers in the age group of 18 to 24 years notice the subject line bef…
Blockchain is the future of transactions, and here's how it will change marketing
The Internet changed the way modern marketing works, and Blockchain is poised to do the same, write…
Turn up the volume: Brands, are you listening closely to the audio trends?
India is the third largest consumer of podcasts (after the US and China), with 57.6 million monthly…
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Aims to enable marketers to unlock value from their audience data to optimise business impact and c…
Coping with Covid-19 disruption by restructuring digital engagement in 2021
Prashant Puri, Co-Founder & CEO, AdLift on mapping strategies for the new normal
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Cr…
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
The audit will assess risk areas and dependency on currently deployed solutions
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
How dentsu India’s Indeed Smart City project will play a role in building better infrastructure in …
The pivot in influencer content creation post-COVID
Ankit Agarwal, Founder – Do Your Thng writes how the pandemic has impacted influencer marketing
FCB Group India announces organisational restructuring and key elevations
FCB Group India has also appointed the next level of leadership for each of its agencies
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
The agency brought back home 4 Silvers and 3 Bronze
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
I have a love-hate relationship with pride-themed merchandise: Mansi Shanbag, WATConsult
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
The agency brought home 7 metals, including 1 Gold, 3 Silvers and 3 Bronzes for the campaign
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
As of today, both Dentsu Webchutney and FCB India are in the lead with 7 metals
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Here are the winners of Cannes Lions 2021 on Day 2 from India
