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AdvertisingFrom engagement to involvement: Is Gen Z rewriting rules of brand engagement?
- Generation Z, which includes people born between 1997-2012, is not just digital savvy, they are digital natives who are immersed in social media.
- They are a tweet away, catching up on the news developments and dance trends on Instagram, with an attention span of a gnat, wanting to see real content and calling out fake news.
- Shreyas Hegde, CEO and…
Latest Stories
The average salary drawn by Advertising, PR and Media professionals across different levels: Report
Advertising, marketing and public relations enters as one of the ‘Top 6’ industries in Randstad's S…
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
As digital advertising agency founder Shamsuddin Jasani joins a traditional creative agency, here’s…
Lessons 2021 taught our advertising leaders
If 2020 was about self-isolation and prioritizing their physical health, 2021 taught me the importa…
Trends 2022: Where advertising is headed in the year to come
Our creative experts tell us what to expect from 2022
Trends 2022: Advertising experts tell us what to expect from 2022
Advertising leaders weigh in on trends and themes they feel will dominate the media buying and sell…
Design: The trends to watch out for in 2022
Design trends that would dominate the advertising and marketing world in 2022
Goafest to be held in physical form between April 7-9
Jaideep Gandhi has been elected as the Chairman for the Goafest 2022
Every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks in 2022
Work Your World will go live at the beginning of 2022
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
WPP acquires branding and design agency Made Thought
Made Thought will be integrated into AKQA and will join forces with Universal Design Studio
Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Their automated carbon footprint calculation platform to power end-to-end measurement
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
Founders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Desig…
Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations
Srinivasan Swamy has been elected as the AFAA Chairman for a term of four years
WPP acquires Cloud Commerce Group
CCG is a leader in multi-channel e-commerce software
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
What the future of digital commerce in India might look like
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
We don’t want to be the ‘agency of a brand’ but instead we want to be the storytellers of brands: F…
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
The travel ad market won’t return to pre-pandemic levels of spending until 2023
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
88% of the respondents (highest after China) are likely to buy via social media
Cannes Lions International Festival of Creativity will return as a hybrid festival in 2022
Things are set to be a little different, though
4 mantras that will elevate your art of pitching
We often circle the pitching process around simply presenting the PPT, but going beyond is where th…
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
Apart from his work on prominent brands, Arvind is also responsible for several incredible talents …
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
97% consumers rate privacy as the key attribute
Ashish Bhasin retires from dentsu, to pursue personal interests
To manage the transition, Simon Jones, CFO APAC & Belli Mathanda, COO APAC will work closely with g…
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand
MullenLowe Lintas Group has unveiled a specialized content business unit under the Lintas C:EX (Lin…
DDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the company
It aims to help people who identify as women navigate mental and societal challenges