Advertisers Can't Stop Thinking About The Google Glass 'Pay Per Gaze' Patent
While Google said that it wouldn't allow ads to be displayed on Google Glass, the tech giant put in a patent for "pay per gaze" technology for ads, which would track how many times a consumer looked at the branded content. And the ad industry can't stop wondering what this means. Ad Age notes that this technology could be used to measure how people react to ads they view in their surroundings — tracking how dilated pupils get after seeing a particular billboard, for example.
Radio ad growth might be stagnant, but digital radio ads grew 16% between Q2 2012 and Q2 2013.
Digital marketing company Kenshoo Social released a report saying that users are engaging more frequently with Facebook ads.
Apparently there is hope for the banner ad, says Digiday.
Michael Kors made a Facebook app that allows users to choose their own adventure.
Just as people were starting to quiet down about the Omnicom-Publicis merger, Atlanta-based ad agency Ames Scullin O'Haire made a video that parodies the event.
Pizza Hut's creative review rages on. Mullen, mcgarrybowen, Havas Worldwide, and current shop The Martin Agency are all in the running.
Ad Age identifies the women to watch in China.
Previously on Business Insider Advertising:
-
The Freemasons are looking for a "youth" ambassador to seem more hip
-
Apple is cracking down on behavioral advertising on children's apps
-
Al Jazeera America will air an insanely small amount of commercials
-
This Russian Burger King ad says Whoppers are better than opiates
-
How two brothers became CEOs of rival ad agencies just a block apart
-
The police department handing out Doritos at a pot festival has the world's funniest Twitter