scorecard
  1. Home
  2. tech
  3. Adidas built a pop-up store that uses high-tech sensors and lasers to build you custom clothes

Adidas built a pop-up store that uses high-tech sensors and lasers to build you custom clothes

Avery Hartmans   

Adidas built a pop-up store that uses high-tech sensors and lasers to build you custom clothes

Adidas popup

Fabrizio Bensch/Reuters

Adidas is testing out a new way to attract customers and keep up with trends.

The German athletic-wear company has launched a pop-up store in Berlin that will scan your body, design you a custom sweater, knit it for you in the store, and have it ready for you in four hours.

While the store is just temporary, the move is part of a bigger push by the company to compete with its main rival, Nike, according to Reuters' Emma Thomasson.

Here's a look at how the concept will work:

READ MORE ARTICLES ON



Popular Right Now



Advertisement