Fabrizio Bensch/Reuters
The German athletic-wear company has launched a pop-up store in Berlin that will scan your body, design you a custom sweater, knit it for you in the store, and have it ready for you in four hours.
While the store is just temporary, the move is part of a bigger push by the company to compete with its main rival, Nike, according to Reuters' Emma Thomasson.
Here's a look at how the concept will work: