Advertising
AP/Alan Brandt
The ad tech company Audience Science is shutting its doors.The company is known for building software and tools designed to help major marketers buy digital ads programmatically, using a combination of automation and data. Audience Science was dealt a major blow recently when it lost long time client Procter & Gamble.
According to its website, Audience Science had nine offices in multiple countries, including the US, the UK, China and Brazil.
The ad tech industry has experienced lots of upheaval in recent years, with several big players experiencing rocky IPOs. Still, there have been a number of positive exits of late.
Officials at the company did not immediately respond to calls for comment.