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AD OF THE DAY: Michael Bolton Croons The Juice Into Starburst

Dominic Green   

AD OF THE DAY: Michael Bolton Croons The Juice Into Starburst

Michael Bolton Starburst

Starburst

Michael Bolton's voice is the source of Starburst's juicy flavor.

What's the secret behind Starburst's juicy flavor? Michael Bolton's super-smooth voice is one of several explanations in the candy's new "Unexplainably Juicy" campaign, from DDB Chicago.

In the 'Orchard' spot, a woman ponders how the juicy flavor of Starburst came to be. Her friend passes along the rumor she's heard: apparently, passionate soft rock crooner Michael Bolton serenades trees in a secret orchard, coaxing them to produce the juicy Starburst flavors harvested for the candy.

It's the latest ad in a long line of bizarre concepts and musical appearances, which seem to have worked well for Starburst in the past. Check out Michael's juicy spot right here:

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