According to this Limeroad Survey, More than 33% of Men Prefer Buying Entire Looks instead of One Item of Clothing

Today men are being influenced by fashion trends as much as women. The growing consumption of global content is influencing fashion trends more than ever before.

With over 22 Lakh style ideas being served to men on their platform, LimeRoad has some interesting insights on what men want, what they surf for, and how these ideas impact their purchase behaviors. The data reflects how men are consuming the fashion content via LimeRoad’s proprietary scrap-booking feature and taking style inspiration.
Here are the findings:

1) 33.6% of the men said that they prefer buying a complete look rather than one product.
The scrapbooking feature help users to create ‘styled looks’ by putting together an entire ensemble, including clothes, shoes, watches etc. available on LimeRoad. Users can discover a large number of curated casual, formal as well as party wear looks on the platform.
On LimeRoad, men are taking more fashion tips through the proprietary scrapbooking tool which provides users the option of getting the complete look vs. just an individual piece of merchandise. 2) 69% Men believe that ‘curated’ looks via scrapbooks help them purchase the right product.
The scrapbooks also give them an option to style one product in different ways. ‘Curated’ looks via scrapbooks are visually appealing and highlights the complete style statement to consumers for every occasion. One can easily flip through scrapbooks to discover hottest styles and purchase the best curated looks. 3) 82.3% men feel that the curated looks help them dress better for occasions.
Men need most help for their casual looks and LimeRoad is a problem solver with a large number of casual looks created by a dynamic community of 2.5 lac scrapbookers.