Aamir Khan's intolerance remark: Flipkart's Sachin Bansal comes to Snapdeal's rescue

In the past he used Twitter to slam Snapdeal, but Sachin Bansal did an exception on Wednesday when he came out in defence of the e-commerce rival after Aamir Khan's intolerance remark sparked outrage also bringing massive criticism for Snapdeal.

"This is a flawed logic. Brands don't buy into brand ambassadors personal opinions. @snapdeal shouldn't face this," Bansal, the co-founder and CEO of India's largest online marketplace Flipkart tweeted.

Many people enraged by Bollywood star Aamir Khan's recent controversial statements on rising intolerance in India vented their frustration on Snapdeal, for which Khan is a brand ambassador

Internet users downvoted Snapdeal's app on the Google Play Store and commented that others uninstall the app as well. "Uninstall snapdeal app #App wapsi Amir Khan plzz leave our country as soon as possible no Deal with snapdeal just uninstaled snapdeal App," an app store user who goes by the name Sujit Kadam wrote.

This hasn't affected Snapdeal's rankings on the Play Store yet, according to App Annie. Snapdeal's ranking has remained constant at 27 in the the list of top apps. Flipkart is ranked at 9 and Amazon India at 14, according to App Annie.

Flipkart itself was at the receiving end of such a protest in April as users angry with the company's move to join Airtel Zero down-voted and uninstalled its app in protest.

The last time around on Twitter, Bansal wasn't very charitable towards Snapdeal. In May, he took a stab at Snapdeal co-founder Rohit Bansal who reportedly suggested that India didn't have the right kind of software engineers it needed.

"Don't blame India for your failure to hire great engineers. They join for culture and challenge," Bansal said. The Snapdeal co-founder later clarified that he was quoted "out of context."