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Now a model is being accused of airbrushing herself.
Case in point: Shanina Shaik, a model who has walked the runway for the lingerie company multiple times. Cosmopolitan pointed out that there's something usual about a photo she posted to Instagram.
Here's the picture in question:
A Business Insider employee pointed out that Shaik probably just used FaceTune, a Photoshop-like app that lets you slim your physique in photos.
Though Shaik is obviously not posting for Victoria's Secret, it's worth noting that she is a public figure and a little airbrushing faux pas goes a long way, especially since consumers are becoming savvier and more attuned to what's real and what's not. Proof? Photoshop-free Aerie saw sales climb a whopping 20% in fiscal 2015.