A Tricked-Out Cooler Is Now The Most Funded Kickstarter Of All Time
We previously reported Kicktraq's forecast that Ryan Grepper's project would raise $21.6 million by the Coolest Cooler's Aug. 29 deadline.
However, with the financial support of 48,971 backers, Coolest Cooler has raised a whopping $10,362,461 - making it 20,721% funded. And the campaign doesn't end until Friday.
Grepper's Kickstarter campaign to build a better cooler destroyed its $50,000 goal early on. In the first four days of its campaign, the Coolest Cooler garnered $3.2 million from fans of the concept.
The Coolest Cooler features everything you could possibly need for a picnic. It comes in several different colors and features a waterproof Bluetooth speaker, a rechargeable, battery-powered blender, storage for plates, knives, spoons, and forks, a USB charger, a bottle opener, and more.
Backers who pledged at least $165 will get one of the Coolest Coolers. The cooler has an estimated delivery time of February 2015.
Interestingly, this isn't Grepper's first time trying to crowdfund the Coolest Cooler. Last winter, Grepper tried to get it funded, but the product fell short of its goal, according to The Oregonian. After making some changes to its design and relaunching in the summer - prime picnic time - Grepper has enjoyed much more success.