Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

A stylish 87-year-old grandma is one of Instagram's biggest stars

Molly MulshineApr 12, 2016, 20:13 IST

Getty Images

After capturing the hearts of Instagrammers for almost two years, 87-year-old Baddie Winkle was named "Instagrammer of the Year" at the Eighth Annual Shorty Awards on April 11.

Born Helen Von Winkle in 1928, Baddie Winkle is a grandmother from Tennessee. She's become Instagram-famous for her psychedelic, teen-influenced personal style and her seemingly carefree attitude.

She got her big break when she attended the 2015 Video Music Awards, and Refinery29 also visited her at home for a touching video and profile the same week.

So what's the story behind this fun-loving granny? Read on to find out.