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A startup looking to shakeup investing in a $3.8 trillion market just got a big loan from Citi to launch a new fund

Feb 27, 2018, 19:41 IST

Traders work in the Citigroup booth on the floor of the NYSE in New YorkThomson Reuters

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  • Pagaya, a New York-based asset manager, has landed $75 million in debt financing from Citigroup.
  • The upstart company will use the funds for a new leveraged fund.

Pagaya, a New York-based asset manager looking, landed $75 million in debt financing from Citigroup, the Wall Street giant, the company announced Tuesday.

The company said it would use the funds for its so-called Opportunity Fund, which will utilize nascent technologies such as machine-learning and big data to invest in loans originated by tech lenders such as Prosper and LendingClub. The peer-to-peer lending space has experienced significant growth over the last five years, propelled by low interest rates. Still, money managers face a question: Which loans are worth backing?

That's where Pagaya comes in. They use technology to help clients figure out which loans are worth investing in based off their risk profile.

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"Traditional models of asset management don't serve the needs of institutional investors in a digital age," said Pagaya's cofounder Gal Krubiner.

"Pagaya's track record in delivering consistent, positive returns to LPs since inception is a testament to our advanced approach."

A spokeswoman declined to comment specifically on those returns.

Still, the company which was launched less than two years ago, has raised $200 million in capital.

"We are proud to support Pagaya as it grows and launches new initiatives," Ari Rosenberg, head of consumer finance at Citi, said in a statement. "This transaction is a great example of the continuing evolution of consumer credit as an asset class and growth opportunity."

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Rosenberg isn't blowing smoke. Consumer borrowing is up big, according to a Wall Street Journal report.

As noted by the Wall Street Journal, consumer debt increased by 5.5% in the fourth quarter of 2017 from the prior year to $3.82 trillion - the highest level since the Fed started tracking it in 1999.

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