A St. Louis newspaper accidentally ran ads celebrating a Blues' Stanley Cup championship before the series was over - and now there's a concern they have jinxed the team

St. Louis Post-Dispatch / @robheaton / Twitter

The St. Louis Post-Dispatch might be held responsible if the Blues don't win Game 7 against the Boston Bruins on Wednesday night.

• Some fans believe the St. Louis Blues have been cursed.
• On Sunday, just hours before a critical Game 6 in the Stanley Cup Final, the St. Louis Post-Dispatch accidentally ran ads and messages on its website that prematurely celebrated the team's victory.
• The Blues went on to lose the game.
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Heading into the Stanley Cup Final, it looked as though the St. Louis Blues might be a team of destiny, having fought back from the bottom of the NHL standings earlier in the season to become one of the final two teams competing for the coveted trophy. 

But on Sunday, with the Blues holding a 3-2 lead in the series and just hours away from playing Game 6 at home that could have won them the Cup, the St. Louis Post-Dispatch made an untimely mistake.

The Sunday online edition of the paper accidentally posted images and advertisements celebrating the Blues' Stanley Cup victory that was still not assured, including a huge image of the team, a letter from majority owner Tom Stillman, and an advertisement from Enterprise Rent-A-Car.

The most troubling aspect of the mistake came in Stillman's letter, in which he wrote, "We look forward to celebrating with you as we parade the Cup down Market Street."

In sports, you never, ever, EVER plan the parade before the title is won.

After realizing their mistake, the paper attempted to walk-back and apologize for the error, joking that the postings were a "sneak peak" (sic) of what is hopefully to come.

Unfortunately, the damage was already done.

In their premature celebrations, a curse was cast down on the Blues, leaving the team to lose Game 6 at home 5-1, setting up the series to return to Boston where the Bruins will have the chance to complete their comeback.

On Twitter, hockey fans cringed with the realization that the Blues' title-hopes had been jinxed.

It's likely that no fan was more displeased with the turn of events than Blues supporter Scott Berry, whose $400 bet on the team to win the title could cash for $100,000 if St. Louis is able to turn things around in Game 7.

Read more: One lucky bettor could turn a $400 bet into $100,000 if the St. Louis Blues win the Stanley Cup

As things stand, the Blues sure do look cursed, but fortunes can change rather swiftly in hockey, and there's always the chance that the Boston Globe accidentally prematurely celebrates the Bruins Stanley Cup victory, effectively canceling out the curses.

Game 7 is set to take place Wednesday night at 8 p.m. in Boston.

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