Equator Coffees
Equator Coffees' hoodie.
- Silicon Valley's tech-elite have graduated from flip-flops and graphic T-shirts to high-end labels from Italy and beyond.
- Victoria Hitchcock, a fashion lifestylist based in Silicon Valley, knows how to dress today's techies.
- Check out Hitchcock's picks for clothing, shoes, and accessories that her tech clients are currently obsessed with.
- Visit Business Insider's homepage for more stories.
Victoria Hitchcock, a fashion lifestylist based in Silicon Valley, knows how to dress today's techies.
"I've been called the hoodie exterminator," Hitchcock joked. "I'm pretty much trying to exorcise them out of people's closets now."
Despite her distaste for hoodies, Hitchcock knows how to dress up those holdouts by pairing it with a sleek wool coat - and, she's got a recommendation for a hyperlocal hoodie that's currently sweeping the San Francisco Bay Area.
Hitchcock styles clients including tech entrepreneurs, CEOs, professors, scientists, philanthropists, and Silicon Valley techies from their 20s to 50s.
Silicon Valley's tech elite have graduated from flip-flops and graphic T-shirts to high-end labels from Italy and beyond. Check out Hitchcock's picks for clothing, shoes, and accessories that her tech clients are currently obsessed with: