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A Silicon Valley startup is renting the car from "Silicon Valley"

A Silicon Valley startup is renting the car from "Silicon Valley"
Transportation2 min read

AviatoTuro4

Turo

In the HBO comedy "Silicon Valley," Pied Piper board member Erlich Bachmann drives around Palo Alto, California in a garish green-and-yellow SUV.

The car is a leftover from his first startup, Aviato, in the show's mythology. Now a real life Silicon Valley startup is using the car to promote its app - and you might be able to drive it.

Turo, a startup that's best described as "Airbnb for your car," is renting out a 2006 Ford Escape emblazoned with full Aviato branding, with HBO's permission, among other cars from popular culture, such as a vehicle "Mad Max: Fury Road." 

The listing was even written by HBO writers, according to Turo. 

The idea is that users can rent their car through the app to make a little bit of extra money, similar to how an Airbnb user might rent out a room.

People browsing Turo will now see the fictional Bachmann renting out his beloved Aviato Ford Escape.

I had the pleasure of driving the Aviato car last week in San Francisco. It is, true to the Turo listing, a 2006 Ford Escape. These are not the doors of a billionaire.

The air conditioning's not great, and it doesn't have modern amenities like Apple CarPlay. But what else could you expect from a car that costs $49 per day? The car will be available to rent in Los Angeles at first, then San Francisco.

One thing is for sure: This ride attracts attention. I drove it for a few short hours around San Francisco and Silicon Valley and people couldn't stop taking pictures - even ex-Googlers love the show. 

Judah Friedlander was shooting a new show in San Francisco, and his crew stopped to take photos as well.

The Aviato car shows the promise of a service like Turo, which counts VCs like Kleiner Perkins, Canaan Partners, August Capital, and Shasta Ventures among its investors. It's possible to get a much wilder and more interesting car than the Zipcar or other rental services offer. 

 

Aviato Selfie

Business Insider/Kif Leswing

Aviato 4

Turo

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