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A "Shark Tank"-style pitch competition is helping prisoners launch their dream companies -take a look

Oct 8, 2017, 20:19 IST

Sarah Jacobs/Business Insider

Coss Marte is 31 years old. For the last three years he's been the CEO of ConBody, a prison-style bootcamp that has reached 22 countries and tens of thousands of customers. His story of success is similar to that of many CEOs, except for one key detail.

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Marte didn't start his business in grad school. He started it in prison.

Marte is a graduate of Defy Ventures, a nonprofit that connects prisoners with professional mentors to help them start businesses that can thrive once they get released back into society, in a six-month program known as "CEO of Your New Life."

On a recent Tuesday at Wallkill Correctional Facility in upstate New York, the program was about to reach its natural end for 25 "entrepreneurs-in-training," or EITs. With dreams of becoming the next Coss Marte, the EITs pitched 50 executives on their ideas before a graduation ceremony honoring their achievement.

Business Insider ventured inside Wallkill to see firsthand how the "Shark Tank"-style competition is granting second chances.

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