But each Shake Shack location is worth a ridiculous amount of money, notes Brody Micolucci on StockTwits.
He shared a chart from ZeroHedge which shows the company's share value divided by number of restaurants.
A single Shake Shack is worth nearly $50 million. That compares with about $10 million for Chipotle, and $3 million for McDonald's.
Shake Shack currently has 63 locations, though it has plans to open hundreds more. The company's market cap is $3.42 billion.
$SHAK Ridiculous...
- Brody Micolucci (@BrodyMicolucci) May. 21 at 01:12 PM
Shake Shack's high-quality, ethically sourced food and excellent customer service have drawn many comparisons to Chipotle.
But the brand probably won't become as ubiquitous as the famous burrito chain.
"Shake Shack will certainly have its success," Brian Sozzi, chief equities strategist at Belus Capital Advisors, told Business Insider. "But the brand enters an industry chock full of better burger businesses and chains doing healthier fast food, such as Chipotle."
Fast food powerhouses like Starbucks, McDonald's, and Chipotle offer customers fundamentally different experiences, Sozzi says.
"Starbucks created premium coffee, McDonald's arguably created the burger and french fry," he says. "Chipotle was the anti-Taco Bell and was transparent about ingredients."
While Shake Shack's food has a cult following, it faces steep competition.