A sex toy company is accusing New York's MTA of sexism and censorship after it rejected proposed ads
- Dame, a female-founded sex toy company has filed a lawsuit against New York's Metropolitan Transportation Authority.
- The company says the agency is using a double standard in rejecting its ads while allowing other sexually-based ads.
- The MTA contends the policies were made very clear from the beginning.
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Dame, a company that makes "female-friendly" sex toys, has filed a lawsuit against New York's Metropolitan Transportation Authority, alleging sexism and censorship at the state agency after it rejected its proposed advertisements.
In the federal lawsuit filed Tuesday, Dame's founder, Alexandra Fine, said the agency - which operates all commuter rail, subway, and bus service in New York City - was initially receptive to their design pitches, and worked with them on their first drafts in September.
But shortly after, the representative changed course, saying the MTA was rejecting the ads because "entangle the MTA experience with the ad messaging."
That didn't sit right with Dame, given how rampant other sex-filled ads are in the system, even ones that reference trains and buses.
"Although the MTA has previously welcomed advertisements that celebrate human sexuality and openly discuss sexual health and function-not to mention advertisements that use sexual imagery or explicit text to sell consumer goods-the MTA excluded Dame from this vibrant public discourse and denied Dame coveted advertising space," the lawsuit reads. "Unable to justify this arbitrary and unlawful decision, the MTA cited only a bogus interpretation of its own advertising regulations ginned up for the sole purpose of quashing Dame's proposed images."
The MTA has not yet been served with the lawsuit in an official capacity, and Maxwell Young, the agency's chief external affairs officer, offered the following comment:
A spokesperson for Outfront, the vendor contracted by the MTA to handle advertising, declined to comment.
"Vibrators are regularly prescribed by doctors as a drug-free, affordable solution for low-libido, arousal disorders, and sexual function issues for those recovering from abuse, cancer, and more," Dame said on a website specially made for its campaign. "If vibrator companies can't advertise, those people won't know what options are available to them."
It's not the first time advertising has caused controversy at the MTA. In 2016, the agency banned anti-Muslim ads from the Southern Poverty Law Center-designated hate group the American Freedom law Center, which the group vowed to fight in court.
You can read the full lawsuit below:
A sex toy company is accusing New York's MTA of sexism and censorship after it rejected proposed ads by Graham on Scribd