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A rapper turned up to an awards ceremony wearing a diamond-encrusted Apple Watch

Aug 17, 2015, 15:39 IST

American rapper Ludacris turned up to the Teen Choice Awards last night wearing a diamond-encrusted Apple Watch, 9to5Mac reports.

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Here's how it looked: 

Ludacris also posted a close-up of the watch:

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The custom device comes from Icebox Jewelry in Atlanta, which sells diamond-encrusted watches for thousands of dollars.This isn't the first time that a company has taken an Apple Watch and made it into something very different.Russian jewellery brand Caviar created a line of Apple Watches which honour Putin, Lenin and Alexander the Great:

Caviar

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