A preppy apparel start-up is defying J. Crew's curse and dominating the millennial market

At a time when shoppers are fleeing mall chains like J.Crew, Gap, and Abercrombie & Fitch, direct-to-consumer fashion label Everlane is thriving.

Founded in 2010, Everlane follows in the footsteps of e-commerce sites Warby Parker and Bonobos by selling wardrobe staples like t-shirts, cardigans, pants, and loafers online only. (Its first brick-and-mortar is coming to San Francisco later this year.) A company spokesperson declined to share revenue for 2016, but Privco, a firm that researches private companies, put Everlane's sales at $35 million for 2015. That's up nearly 200% from 2013.

We stepped into the Everlane headquarters to find out what one of the most innovative companies in fashion is doing differently during the retail apocalypse.