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A popular Nike sneaker is facing backlash from Muslims who say its logo looks like the Arabic script for 'Allah'

Jan 31, 2019, 22:01 IST

Nike

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  • A petition circulating on Change.org is calling on Nike to recall a popular sneaker because the shoe's logo looks similar to the Arabic script for "Allah."
  • The petition claimed it was "outrageous and appalling of Nike to allow the name of God on a shoe."
  • In a statement, Nike said the logo is "intended to reflect the AIR MAX brand only. Any other perceived meaning or representation is unintentional."

A Nike shoe is under fire for its logo.

A petition circulating on Change.org is demanding Nike recall its popular Air Max 270 series of sneakers due to its logo. According to the petition, the Air Max logo looks very similar to the Arabic script for "Allah."

"It is outrageous and appalling of Nike to allow the name of God on a shoe," the petition reads. "This is disrespectful and extremely offensive to Muslims and insulting to Islam."

The logo in question is on the underside of the shoe and is not visible during normal use. It is stylized and only appears to resemble Arabic when read upside down.

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Screenshot

The petition also called on Nike to recall the shoe.

"We urge Nike to recall this blasphemous and offensive shoe and all products with the design logo resembling the word Allah from worldwide sales immediately," the petition reads.

At the time of writing, the petition has more than 20,000 signatures. The stated goal is 25,000.

In response to the petition, Nike told Business Insider that the company "respects all religions and we take concerns of this nature seriously."

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"The AIR MAX logo was designed to be a stylized representation of Nike's AIR MAX trademark. It is intended to reflect the AIR MAX brand only. Any other perceived meaning or representation is unintentional," the statement continued.

Read more: Nike says it's going to make cooler, cheaper sneakers as sales soar

The company did not indicate it would recall the sneakers. The Air Max 270 is a popular model for Nike, and it has been listed as one of three models driving sales growth in the company for the last year, CEO Mark Parker said in June 2018.

Nike ran into a similar problem years ago, when it came under fire from the The Council on American-Islamic Relations in 1997, according to a report from the AP at the time. A stylized flame on the rear of the shoe was also seen as resembling the script for "Allah." Nike recalled 38,000 pairs of the shoes.

This time, CA IR has not yet gotten involved.

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"It's obvious that some people perceive it as a slight. Whether is actually is or not, that still doesn't get rid of the perception of some people," Ibrahim Hooper, director of communications at CAIR, told CBS. "The way we look at it, there is intentional offense, there is unintentional offense, and there is debatable offense, and I am not sure which category this falls into. Certainly not intentional, I would think."

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