A poll asked voters to describe Donald Trump and Carly Fiorina in one word - and the results couldn't be further apart
And though the two White House hopefuls share some similarities - both are outsider Republicans with business backgrounds - the results couldn't be further apart.
For example, 9.8% of respondents in the Suffolk University survey for USA Today described Trump with either "idiot," "jerk," "stupid," or "dumb."
Fiorina had a much more positive terms used to describe her. Just more 10% of the respondents told Suffolk that "smart," "intelligent," or "knowledgeable" came to mind.
Although other descriptions of Fiorina were critical, including "dishonest" and "liar," the list of Trump words is a cascade of negativity relative to hers.
Some of that disparity could be attributed to the vastly different public personas of Trump and Fiorina. Trump has been in the public eye for decades, while Fiorina is arguably best known for her breakout performances in the two Republican debates.
Indeed, more than three times as many respondents did not give an answer for Fiorina than for Trump. And some of the words used to describe her were generic terms like "woman," "Republican," and "HP."
Additionally, everyone - not just Republicans - got to participate in the survey, which undoubtedly boosted the insults over more favorable terms for all of the candidates involved. The poll also two tested two Democratic contenders, former Secretary of State Hillary Clinton and Sen. Bernie Sanders (I-Vermont), but those results were embargoed for a future USA Today report.
Trump held a significant overall lead in the poll when it came to whom Republican and GOP-leaning voters would support. Trump got 23.5% of the vote compared to 13% apiece for Fiorina and retired neurosurgeon Ben Carson.
The full one-word descriptions for Trump and Fiorina can be found below.
Trump:
9.8% - "Idiot/Jerk/Stupid/Dumb"
6.0% - "Arrogant"
5.6% - "Crazy/Nuts"
4.7% - "Buffoon/Clown/Comical/Joke"
4.3% - "Unfavorable/Dislike him"
4.1% - "Egotistical/Narcissist/Selfish"
3.8% - "Bombastic/Showoff/Pompous"
3.1% - "Outspoken/Frank/Opinionated"
2.9% - "Entertaining/Entertainer"
2.7% - "Businessman/Successful"
2.7% - "Honest/Trustworthy/Truthful"
2.7% - "Cunning/Untrustworthy/Dishonest"
2.6% - "Blow hard/Boisterous"
2.6% - "Favorable/Like him"
1.8% - "Exhilarating/Exciting/Ballsy"
1.7% - "Aggressive"
1.5% - "Blunt/Brash"
1.4% - "Big mouth/Mouthy"
1.3% - "Unqualified/Incompetent"
1.2% - "Bully"
1.2% - "Disgusting/Despicable/Horrible"
1.1% - "Bigot/Racist"
1.1% - "Intelligent"
1.1% - "Rich"
1.0% - "Bold/Brave"
0.9% - "Obnoxious"
0.9% - "Ridiculous"
0.8% - "Different"
0.8% - "Competent/Capable/Intelligent"
0.7% - "Rude"
0.7% - "Leader"
0.6% - "Confident"
0.5% - "Scary"
0.4% - "Ignorant"
11.2% - Other
10.5% - Don't know/refused
Fiorina:
10.2% - "Smart/Intelligent/Knowledgeable"
5.6% - "Dishonest/Liar/Untrustworthy"
5.1% - "Strong/Tough"
4.6% - "Favorable/Okay/Like"
3.8% - "Idiot/Evil/Joke/Cold"
3.1% - "Unfavorable/Dislike"
2.9% - "Businesswoman/HP/CEO/Professional"
2.7% - "Determined/Enthusiastic/Go-getter"
2.1% - "Honest/Trustworthy"
1.7% - "Uninformed/Clueless"
1.7% - "Outspoken/Assertive/Direct"
1.6% - "Capable/Competent"
1.4% - "Aggressive"
1.4% - "Inexperienced"
1.1% - "Ambitious"
1.1% - "Caring/Thoughtful/Fair"
1.0% - "Nice/Sincere"
0.9% - "Republican
0.9% - "Leader"
0.9% - "Interesting"
0.8% - "Failure"
0.8% - "Unqualified"
0.7% - "Incompetent"
0.7% - "Questionable"
0.6% - "Female/Woman"
0.4% - "Impressive"
0.3% - "Dependable"
4.6% - Other
37.3% - Don't know/refused