Greycroft Partners
The New York and Los Angeles based firm's portfolio includes companies like The Huffington Post, Maker Studio, Trunk Club, Munchery, The Skimm, and Venmo, to name a few.
The man behind Greycroft, Alan Patricof, first got his start in venture capital in 1969, when he founded the firm Patricof and Co.
Over the next 40 years, he turned that into Apax, one of the largest private equity firms in the world- then, in 2006, he left and founded Greycroft.
Greycroft's newest venture fund, Greycroft IV, brings the firm's total capital under management to $800 million. The firm plans to start making investments using the new fund next year, in January 2016.
As part of the new fund, Ellie Wheeler has been promoted as a Partner, alongside Patricof, Dana Settle, Ian Sigalow, John Elton, and Mark Terbeek. Between its New York and Los Angeles offices, Greycroft now has a 20 person-strong investment team.