YouTube
The hashtag #DontJudgeChallenge was trending on Instagram earlier Monday where there are over 85,000 thousand posts using the hashtag.
The challenge was also trending on Twitter under the misspelled hashtag #DontJudgeChallange, Mirror reported.
To participate, teens are filming themselves looking "unattractive" and then revealing what they actually look like in real life.
For the purposes of the challenge, being unattractive involves putting on glasses, messing up one's hair, and using makeup to create uni-brows, fake acne, and stained teeth.
Many of the teens also sport smeared lipstick that looks more like an imitation of YouTube star "Miranda Sings," rather than an actual attempt to combat the trolling and shaming that has become a hallmark of social-media.
Here's an example of a #DontJudgeChallenge video.
Some Twitter users are calling out the obvious flaws in the challenge, noting that while it purportedly aims to stop body-shaming, #DontJudgeChallenge only continues to reinforce existing beauty stereotypes.
So people are labeling who ever has unibrows, glasses,and pimples as "ugly" but they call it #dontjudgechallange pic.twitter.com/fZN1uH1H8F
- Boobie Miles II ?? (@jimmykid6) July 6, 2015
if you do the #dontjudgechallenge i'm probably gonna judge you because your personality seems kinda ugly ??
- ?JUNIORS? (@itsclasssof2017) July 6, 2015
i hate the #dontjudgechallange. having acne etc doesn't make you ugly, stop belittling people by giving them the idea they aren't beautiful
- Aidan Alexander (@aidanjalexander) July 6, 2015