A new era of Marketing through Google’s Daydream

Fittingly enough, given its name, Google Daydream isn't a physical stand-alone gadget thusly. It's an OS with an arrangement of VR measures for producers to take after. It's all proposed to enhance the VR experience on Android phones, and make VR applications and VR video content more open to more individuals

In 2014, a cardboard eclipsed at Google's yearly I/O engineers' meeting. Now that Google Cardboard was an expendable fold-up virtual reality headset controlled by a smartphone, to a great degree lo-fi contender to the Oculus Rift. In the years that took after, Cardboard produced a little industry of modest headsets and virtual reality that kept running on smartphones.

This fall, Google commences its Daydream virtual reality (VR) product, which takes its Cardboard product to the next level. With Daydream, Android users will interface a headset to their cell phones that permits them to associate with amusements and different applications. Through Daydream Home, purchasers will have the capacity to get Netflix, Hulu, and IMAX, and additionally games from EA and Ubisoft, among others. Once the technology is mainstream, brands will find a way to interface with clients using VR.

Google had announced eight companies that’ll make Daydream-ready smartphones, including Samsung, HTC, LG, Xiaomi, Huawei, ZTE, Asus, and Alcatel.

While the phone will give the screen and registering power for Daydream, clients will likewise require an adaptation of Google's new VR headset and controller, which the organization is demonstrating a reference plan for at I/O.

Past an extremely fundamental rendering, demonstrating a pivoted phone holder with a strap, we don't recognize what the headset resembles. However, as with the Cardboard standard, organizations can expand on the "agreeable and natural" Daydream configuration to create and offer their own particular adaptations — however Google presumably won't set up a DIY guide as it did with Cardboard.

There are numerous open doors for brands to exploit VR for their product development and marketing endeavours. Here are a few ways you can use Daydream in your business in a couple of months:

Building and Showcasing Prototypes

Prototypes can be a costly affair for businesses; however any potential speculator, business accomplice, or early client will need to see a case of the product before committing. Having a product available to show can have a major effect. With Daydream, brands can as of now make a product based model that can be refined as they go. In the event that a prospect demands a change, the model can be effortlessly changed and taken back to the prospect for thought.

Events

Partner your image with an occasion through sponsorship is something tons of organizations do. Progressively brands are searching for approaches to be closer with the event as opposed to simply putting their name on a shirt, a ball or a few hoardings.

Giving immersive VR encounters to your target audience can develop the brand engagement and can broaden it well past the physical venue.

Market Research

Putting resources into physical space is an enormous undertaking, whether it's a store, a silver screen or strip mall. So having the capacity to see how your clients feel about exploring such things as your new reach is ‘fundamental’.
Pundits and experts, even equipped with 3D perceptions, just give a restricted measure of knowledge. However a full VR experience can give a significantly more all encompassing, precise and convincing set of insights.