A New Dress Shirt Solves The Annoyance Of A Floppy Collar
"Everybody always tells me what they hate the most about dress shirts is the part of the shirt that just flops," Rob Kessler, the project's co-founder, told Business Insider. "Most collars are just too heavy and the placket can't support the weight."
Kessler, who's based in Milwaukee, knew he wanted to fix men's dress shirts fit after seeing photos from his own wedding, where he wore a shirt with no tie. "I've never been a tie guy," Kessler told us. "On my wedding day, I went casual and my shirt just kept tucking under my lapel the whole day. All I did was lift that thing up and try to make it stand."
"I started playing with different materials and cutting up dress shirts," Kessler said. "I also started doing research online to see if there was anything out there, and everything seemed to be up in the collar and nothing was down in the placket."
The shirts will come in blue, white, and gray, and are made from long-strand (Egyptian) cotton. The company hopes to raise $40,000 on Kickstarter to get the shirts off the ground.