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A New Clothing Concept Makes People Invisible To Paparazzi

Jan 8, 2015, 00:52 IST

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There's a new clothing collection for those who wish to stay out of the limelight.

DJ Chris Holmes has invented the Anti-Paparazzi Clothes Collection, LaughingSquid reports

The collection is featured as a part of BetaBrand's Think Tank, an innovative contest where new clothing ideas emerge. Voters decide which clothing items should be made.

Holmes's ads encourage people to "be seen, not captured." 

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Holmes says the idea came to him from wearing reflective clothing to events.  

"After wearing reflective clothing to several performances, I noticed that photos from the shows always looked odd because the flash that bounced off my clothing would wash out the rest of the photo," he wrote on BetaBrand.

"While I wasn't thrilled that many of these photos were ruined because of my clothing, it gave me the epiphany that perhaps I could use this technology for a greater purpose. That's what lead me to create the Anti-Paparazzi Collection, which uses reflective threads to render paparazzi-shot photos worthless - perfect for those who don't want their [pictures] taken," he added.

As of now, Holmes has designed a hoodie, scarf, and blazer, but he is open to suggestions for more ideas.

Below is a sample before-and-after photo.

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BetaBrand

This collection of paparazzi-deflecting clothes is not yet available for purchase, but you can vote for the concept here.

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