When Chipotle tried to sell burritos with a folksy version of a '90s hit, one musician wasn't interested.
Father John Misty (real name: Josh Tillman) revealed that Chipotle offered him $250,000 to cover the Backstreet Boys' "I Want It That Way," Consequence of Sound reports.
"I was like, 'Cool, so then I can just buy like two Cadillacs and just crash them together,'" Tillman said while preforming at the Newport Folk Festival on Saturday. "I don't want your f---ing burrito money."
Tillman took to Twitter to clarify the comment was focused on concern regarding the commercialization of folk music.
Point of the Chipote story was a discussion on whether folk music is good for anything anymore other than just the selling of things
- FARMER JAH MISERY (@fatherjohnmisty) July 26, 2016Meanwhile, Tillman's speech - specifically his rejection of "burrito money" - blew up on Twitter.
.@fatherjohnmisty pic.twitter.com/GQjF19SXL7
- eden rose (@tuesday_moon) July 26, 2016.@coslive #Chipotle has responded to the $250k commercial controversy with a special @fatherjohnmisty-themed menu pic.twitter.com/J7tGM6v2Aa
- Brian Bailey (@BrianBRadio) July 27, 2016"burrito money" makes it sound like mankind has switched to a reasonable barter economy and everything is going to be fine
- S/FJ (@sfj) July 26, 2016I wish I could go back in time to make "I don't want your fucking burrito money" my senior quote https://t.co/92cGq3M4ca
- courtney (@courtthecat) July 26, 2016Chipotle eventually made the ad - a heartstring-tugging story heavy on animation and light on Chipotle branding - with an 'I Want It That Way' cover by My Morning Jacket's Jim James and Alabama Shakes' Brittany Howard.