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On Tuesday, Apple announced its upcoming $999 iPhone X.
The new device hits shelves November 3, but the announcement has already made waves across the stock market, Business Insider reported.
But what about the man behind Apple? Since taking the helm of the tech giant in 2011, CEO Tim Cook has established himself as a private individual, more focused on discussing Apple than his own life.
Still, we can piece together some clues about what his daily schedule looks like.
Here's a look inside the typical routine of Apple's CEO: