A look inside the cult jewellery brand that makes everything from laser-cut coloured plastic
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- This plastic jewellery has gained a cult following.
- Tatty Devine has been making acrylic jewellery since 1999.
- It produces around 300 designs each year.
- The necklaces have become popular with celebrities like Little Mix, Miley Cyrus, and Katy Perry.
Tatty Devine has been making jewellery for 20 years, it was started by two friends who had just finished art school. The colourful plastic pieces have since become a cult item. Each item is made by hand in the London or Kent workshops.
The process starts with drawing the designs, Tatty Devine produce around 300 new designs each year. Once they're finalised they can be drawn in the computer and made ready for laser cutting.
Each laser cut piece is assembled by the team. Some parts are drilled or bent into shape, before finally the whole thing is chained together.
Each shop offers custom name necklaces, printed in the colour and font of your choice. The necklaces are made in front of you, and only take around 30 minutes to produce.
Produced by Charlie Floyd.