A leading graphic designer calls Verizon's new logo 'just another boring, lower-case identity'
Sep 3, 2015, 03:29 IST
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Debbie Millman loves Google's new logo. Verizon's, not so much.
On Wednesday the wireless communications giant unveiled its new logo, which departs from its sleek, perfect-for-the-90s look for a more stoic and subdued Helvetica logo. The red check mark is now much smaller and superscript.
"Before I even looked at the new logo, I was relieved that one of the ugliest, least effective logos of all time was finally going away," Millman, the head of the Branding department at the School of Visual Arts, tells Tech Insider. "So no matter what, it's an improvement."But that's where Millman's praises ended."The improvement is marginal: now it looks like the American Apparel logo," Millman says. "I wanted to like anything new Verizon presented, but alas, it is just another boring, lower case identity with a bad mark."She does offer one saving grace: "At least it's not as ugly."