+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

A Group Of Athletes Created Jeans You Can Actually Move Around In

Apr 23, 2014, 22:04 IST

Kickstarter

A group of weight lifters, snowboarders, and rock climbers in Nevada who were frustrated with their inability to find jeans that fit have started their own company.

Advertisement

Barbell denim jeans are "made to fit comfortably over muscular legs by accommodating your quads and butt without forcing you to buy larger sizes for the small waist you work so hard for," the company writes on its Kickstarter page.

The Kickstarter campaign was launched Monday and has raised more than $184,000 so far.

The jeans are different because they have a cut that allows for more 'flexibility and freedom of movement," co-owner Hunter Molzen told Fast Company.

"They began by taking the average measurements of their athletic friends and families and even from strangers who agreed to participate," according to Fast Company. "After crunching the averages, they found that for these types of people, the ratio between waist, thigh, and butt measurements was much different from that found in the typical denim cut."

Advertisement

After months of testing, they settled upon cuts that were comfortable and flexible.

Molzen tells Fast Company that the jeans can accommodate bulky, athletic types as well as more standard body types.

Here are some features the company highlights on its Kickstarter page:

Kickstarter


Jeans can be pre-ordered for $109.

Advertisement
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article