"A genie whispered 'Rolex,'" in the founder's ear.

Hans Wilsdorf, the founder of Rolex, wanted a brand name that could be said in any language, Business Insider reported.

"I tried combining the letters of the alphabet in every possible way," said Wilsdorf, according to Rolex. "This gave me some hundred names, but none of them felt quite right. One morning, while riding on the upper deck of a horse-drawn omnibus along Cheapside in the City of London, a genie whispered 'Rolex' in my ear."