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Maison Margiela, a French luxury fashion house, debuted its fall/winter collection on Wednesday as part of Paris Couture Week.
The clothes themselves were avant-garde - think layered puffer jackets, deconstructed overcoats, and some tinfoil headgear - but it was the accessories that stood out: models walked the runway in VR headsets and iPhone ankle holsters.
As The Cut points out, Margiela creative director John Galliano is known for incorporating technology into his collections - at his last runway show, models looked like fashionable robots.
But this new collection shows that while VR isn't exactly mainstream yet, it certainly can be high-fashion.
Take a look at all the weird, wild runway looks.