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A French fashion house just sent models down the runway in colorful VR headsets and iPhone holsters for your ankle
A French fashion house just sent models down the runway in colorful VR headsets and iPhone holsters for your ankle
Avery HartmansJul 5, 2018, 23:48 IST
Thierry Chesnot/Getty Images
Virtual reality has gone high-fashion.
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Maison Margiela, a French luxury fashion house, debuted its fall/winter collection on Wednesday as part of Paris Couture Week.
The clothes themselves were avant-garde - think layered puffer jackets, deconstructed overcoats, and some tinfoil headgear - but it was the accessories that stood out: models walked the runway in VR headsets and iPhone ankle holsters.
As The Cut points out, Margiela creative director John Galliano is known for incorporating technology into his collections - at his last runway show, models looked like fashionable robots.
But this new collection shows that while VR isn't exactly mainstream yet, it certainly can be high-fashion.
One popular accessory was the VR headset. Margiela designed them in a metallic cobalt blue ...
... Kelly green ...
... robin's egg blue ..
... and a shiny lavender, which looks a lot like this year's color of the year, ultra violet.
We're pretty sure the designers used Oculus Rift headsets, a virtual reality headset made by Oculus, a subsidiary of Facebook.
The Oculus Rift you can buy isn't as colorful — it only comes in black. Margiela's version, unlike the Rift, is wireless, but there's a good chance they just removed the connecting cable which is detachable.
Another big tech trend on the Margiela runway: iPhone holsters. Models wore them on their wrists ...
... and their ankles.
Margiela designed the holsters in various colors, like purple, blue, and orange.
And, for one final tech-enabled twist, a model walked down the runway wearing a TV that was — of course — streaming the show.
