The Washington Post documented in July how users who search for terms like "GOP" or even just "
These ads weren't free. According to the July federal campaign finance filings, Bolton's PAC spent $30,000 on online advertising and his super PAC spent another $20,000. Of that total, $14,353 went to Twitter ads, Bolton spokesman Garrett Marquis told Business Insider.
Overall, the amount Bolton has spent to promote himself on Twitter is a tiny drop in the bucket compared to the size of the committees, which together have close to $3 million cash on hand and are engaged in plenty of other political activity as well. Just last week his PAC launched a new online ad against Democratic Congresswoman Ann Kuster, who happens to hail from the key presidential primary state of New Hampshire.