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What's the difference between these two home retailer giants?
- Home Depot and Lowe's are the two biggest players in US home improvement
retail . - Seth Basham, managing director of equity research at Wedbush Securities, spoke with Business Insider about what differentiates the two companies.
- He said that in many ways, Home Depot has an edge over its competitor.
- But he added that Lowe's CEO Marvin Ellison is on a mission to "Home Depot-ize" Lowe's.
Home Depot and Lowe's dominate the home renovation retail sector in the United States.
But both retailers exhibit a number of subtle traits that set them apart from one another. What's more, the performance of these retail competitors has diverged somewhat.
Home Depot appears to be doing relatively well, easily besting its rival in terms of market share. Meanwhile, Lowe's has undergone a series of hiccups, shutting down stores in the US, Canada, and Mexico, receiving a downgrade from Moody's, and losing traffic during the first nine months of 2018.
Business Insider recently spoke to Seth Basham, the managing director of equity research at Wedbush Securities, to get a better idea of the differences between Home Depot and Lowe's.
He said that, while Home Depot currently has the upper hand, no one should give up on Lowe's - or its new CEO Marvin Ellison.