<p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5ae8cce319ee861a008b4739-2000/gettyimages-953385862.jpg" border="0" alt="Facebook F8 2018 Jiffpom dog on stage" data-mce-source="Justin Sullivan/Getty Images"><p class="source"><span>Justin Sullivan/Getty Images</span></p></img></div><p></p></div></div><p>Facebook CEO Mark Zuckerberg enlisted the help of Instagram star <a href="http://www.jiffpom.com/">Jiff Pom</a> to unveil Instagram's new augmented reality filters at Tuesday's F8 developer conference.</p><p>Jiff Pom, short for Jiff the Pomeranian, wasn't on stage long but that doesn't mean we weren't all basking in his cuteness and wondering who the furry guy is.&#xa0;&#xa0;</p><p>Take a look below to meet Jiff Pom.</p><p>&#xa0;</p><p>&#xa0;</p>

A famous dog stole the show at Facebook's F8 developer conference - here's everything you need to know about Instagram star Jiff Pom, who has 26 million fans

On Tuesday, he helped Zuckerberg and company demonstrate Instagram's new AR Camera Effects platform.

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a famous dog stole the show at facebook's f8 developer conference - here's everything you need to know about instagram star jiff pom, who has 26 million fans

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BusinessInsider

Justin Sullivan/Getty ImagesFacebook CEO Mark Zuckerberg enlisted the help of Instagram star Jiff Pom to unveil Instagram's new augmented reality filters at Tuesday's F8 developer conference.Jiff Pom, short for Jiff the Pomeranian, wasn't on stage long but that doesn't mean we weren't all basking in his cuteness and wondering who the furry guy is.&#xa0;&#xa0;Take a look below to meet Jiff Pom.&#xa0;&#xa0;

Justin SullivanGetty ImagesFacebook CEO Mark Zuckerberg enlisted the help of Instagram star Jiff Pom to unveil Instagrams new augmented reality filters at Tuesdays F8 developer conference. Jiff Pom, short for Jiff the Pomeranian, wasnt on stage long but that doesnt mean we werent all basking in his cuteness and wondering who the furry guy is.

A famous dog stole the show at Facebook's F8 developer conference - here's everything you need to know about Instagram star Jiff Pom, who has 26 million fans | Business Insider India

A famous dog stole the show at Facebook's F8 developer conference - here's everything you need to know about Instagram star Jiff Pom, who has 26 million fans

Katie Canales

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