While everyone knows Detroit's been through some tough times, there's optimism in the air for a Motor City comeback.
On the front lines of this comeback is Shinola - an American company that makes hand-crafted bicycles, watches and leather goods in a former auto factory.
"Detroit has amazing people. The raw talent here is incredible. The skilled talent here is amazing," Shinola president Jacques Panis tells us.
Take a video tour of the Shinola factory and see for yourself.
Produced by Will Wei