A classy British retailer just launched a genderless collection, and the clothes look like the future of fashion

This spring, British department store Selfridges gave its century-old London outlet on Oxford Street a radical redesign.

Selfridges nixed the separate sections for menswear and womenswear in favor of a gender-neutral space across its three floors.

It even removed mannequins from its windows.

It also put on display five new unisex collections and selected "agender" pieces from 40 existing brands.

Agender, as the concept is called, is about creating a shopping experience that offers people the freedom to choose what to wear, irrespective of the gender they subscribe to - or don't.

In cutting across gender lines, Selfridges has, in fact, kicked off a sort of campaign. Here's how Agender came about.