The Carl's Jr feed started tweeting at 1:30 a.m., stating it would tweet a new idea every hour of what it could accomplish under Amazon.
Examples include a "Self-driving Restaurant," "Space shakes," a "Cloud-Based Restaurant," and "Carl's Foods Markets" that would be "conveniently located between the kale chips & juice bar!"
The tweets seem to be poking fun at the media hype surrounding Amazon's acquisition of Whole Foods and parodying the frenzied it spurred.
But Carl's Jr's day-long tweetstorm is striking some Twitter users as a little sad. Replies to the many tweets stretch from confusion and bafflement to outright anger.
Twitter Tweets were critical of Carl's Jr.
The joke reveals a sobering truth of how big Amazon has gotten.
Business Insider's Kate Taylor reported earlier this year that small businesses worry that Amazon will put them out of business. There's even a new word coined by investors to describe Amazon moving into a new business aggressively and sending
There's even a new word coined by investors to describe Amazon moving into a new business aggressively and sending competitor's stocks plummeting - being "Amazon'd" into oblivion.
Carl's Jr.'s satirical tweets are an apt commentary on the reality retailers face in the Amazon era.