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Zuckerberg was in Barcelona to talk about Internet.org, Facebook's effort to co-ordinate mobile carriers to bring the internet to the developing world. That's actually interesting, and people mostly paid attention when Zuckerberg was talking about that.
But the problems came when three carrier partners came on stage to talk about how they're working with Facebook. They spoke about technical things, like how working with Facebook is affecting their bottom lines. Most people in the audience weren't interested.
That's when people started to leave. Groups of people headed for the exists when they realized that Zuckerberg was just sitting quietly on stage smiling.A couple of people in the front row even apparently heckled the people on stage.And some people fell asleep in their seats. It was that boring.