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The Beach Bowl began when DIRECTV's senior VP of advertising and public relations, Jon Gieselman thought it up seven years ago, and it was put together quickly. Gieselmen told Forbes:
"Seven years ago, I was sitting in my office with a friend of mine who runs an agency that we work with. It was like December 15 and it was late at night and we were talking about things we wanted to build. I said that we should do something around the Super Bowl. Together, we came up with an idea of having celebrities and retired NFL greats play flag football on the beach. That year, the Super Bowl was in Miami. So, we very quickly, in a month-and-a-half pulled the event together."
Now, the Beach Bowl is televised nationally, and internationally, and there's a giant fancy party afterwards.