Facebook/Zaxby's
Zaxby's was recently ranked number 25 on QSR magazine's annual list of top top 50 chain in the quick service and fast casual industries.
The chicken chain raked in almost $1.3 billion in sales last year.
There are more than 660 locations in 16 states, located primarily in the South.
While many other chains feel the need to reinvent menus and continuously release new items to stay fresh, Zaxby's does the opposite.
Zach McLeroy, Zaxby's CEO, opts to, "not make plans for any drastic moves, instead choosing to focus on the food chain's expertise: chicken," according to Metro Atlanta CEO.
The chain's chicken finger plate is one of the most popular menu items.
Other popular items include classic foods like wings and the company's signature, seasoned crinkle-cut fries.
What's also unique about the chain is its successful track record with salads.
Many fast food restaurants struggle with incorporating salads and healthier dishes into the menu, but Zaxby's says its salads are popular.
The business plan Zaxby's currently operates has helped the company achieve incredible success in recent years. In 2013, it became a billion dollar chain.
This is an impressive feat for a chain that is only influential in the South. Some have even tweeted their disbelief in others not knowing about Zaxby's.
My Colorado cousin said that she's never heard of Zaxby's! what??? ??????
I feel bad for the people who has never heard of @Zaxbys
Can't believe some of these people have never heard of Zaxby's ??
Thanks to the NCAA Tournament, all I want is @Zaxbys and I've never actually seen or heard of it before this weekend #FeedMe
- Sam Goldsmith (@sgoldsmith94) March 21, 2015
Does anyone know what Zaxby's is? They have a commercial every timeout and I've never heard of them! #MarchMadness
- Nick Incrocci (@NickIncrocci) March 20, 2015
I had sincerely never heard of Zaxby's before seeing that commercial and now Zaxby's is all I can think about.
- andy junkdrawer (@andy_sell) March 19, 2015
The company's westward expansion comes at a time when it is reportedly rolling out a new design in many of its stores.
Zaxby's is remodeling and adapting an aesthetic similar to a farmhouse in many of its stores.
The idea behind the redesign is to incorporate graphic elements of Zaxby's history that molded the company, while still updating the exterior of the restaurants to draw in customers.
"The primary motivator behind the new design concept is to improve operational excellence and guest experience. The goal is to go back to some of the earlier stores from 15 years ago and start retrofitting them with the new design," said McLeroy to Restaurant Development + Design.
With the new design, the company is also embracing the open kitchen concept to foster trust with its customers. Zaxby's is also instating operational changes to increase efficiency in its stores, according to Restaurant Development + Design.
Another popular chicken chain that also originated in the South, Chick-fil-A, plans to open new restaurants in areas in the Northern United States in the coming months.
It will be interesting to see if Zaxby's follows suit and brings its redesigned stores to different areas of the United States.