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"Social media is our advertising," general manager Sebastian Klink told Forbes. "We haven't had paid media since our renovation in 2011."
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According to Klink, the hotel first blew up on social media when a Brazilian blogger posted a video on YouTube of the pool at night - and it went viral.
"When this video went live online we saw that emails were coming in from around the world," Klink told Forbes. He said that the spa was always popular, but the video prompted an influx of bookings from guests from Australia, the United States and Korea.
Many visitors come for only one night because they "really just want to take a picture with the pool," Klink said.
Here's a look at the mountain hotel and its famed infinity pool.
The hotel's most expensive option is to book an entire private floor for more than $12,000, which includes a master suite, a junior suite, a 'superior room' with a lake view, and two classic rooms.
The hotel's restaurant was awarded 14 points out of 20 by the Gault-Millau restaurant guide, similar to the Michelin guide. The cuisine focuses on locally sourced, seasonal ingredients.