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A 23-year-old rapper who refuses to sign a record deal is tearing up the hip-hop world all by himself

Aug 29, 2016, 23:10 IST

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Chance the Rapper is the most talented rapper of his generation and a pioneer in the music industry. His latest album, "Coloring Book," is one of the best-reviewed albums of the year and debuted at No. 8 on the Billboard 200 list. It's the first streaming-only album to chart on Billboard's ranking.

And he got his due in the mainstream when he became a fixture (and a meme) at Sunday's MTV Video Music Awards.

Now some people are surely wondering who Chance is.

He's already made awards history by helping to allow streaming-only albums for Grammy consideration. Many suspect "Coloring Book" will get a nomination at the next Grammys.

Miraculously, Chance (aka Chancelor Bennett) has done all of this without a label supporting him. He's turned down record deals from numerous labels, and depends on word of mouth and his Soundcloud account for distribution.

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Meet the most successful fully independent musician of our era:

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