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What you need to know in advertising today

Tanya Dua   

What you need to know in advertising today
Tech3 min read

Colin Stretch

Getty

Facebook general counsel Colin Stretch appeared before the US Senate Judiciary Committee on Tuesday.

Facebook general counsel Colin Stretch told lawmakers on Tuesday that the company should have done more to prevent Russia-backed propaganda from spreading on its platform around the 2016 US presidential election.

"I think in hindsight, we should have had a broader lens," he said with regard to Facebook's efforts to weed out politically-charged ads from fake accounts. "There were signals we missed."

Along with representatives from Google and Twitter, Facebook's Stretch appeared Tuesday before the Senate Committee on the Judiciary to testify about state-sponsored meddling in US politics through social networks.

To read more about Stretch's appearance before the US Senate Judiciary Committee on Tuesday, click here.

In other news:

Speaking of Facebook, the company admitted that it also showed Russia-linked ads on other websites. Fewer than 9,000 people saw Russian-linked ads purchased through Facebook's Audience Network since the beginning of 2016, and about 90 online publishers saw revenue from the Russia-affiliated ads that Facebook delivered.

With the iPhone X, Apple made some big changes to who gets review units first. The company has ruffled some feathers by giving some video bloggers the first chance to publish first impression videos about the new phone, instead of some longtime tech reviewers, a move that reflects Apple's broader evolution from a niche tech company to a mainstream brand.

Apple also released brand new emojis as part of iOS 11.1 on Tuesday. There are 70 new characters, and 239 new emojis in total if you include skin tone and gender variations.

Google too has shared information on how Russia-linked accounts attempted to use its platforms to influence American politics. More than 1,000 videos linked to state-sponsored actors were identified, with more than 300,000 cumulative views in the US between June 2015 and November 2016 - the US presidential election period.

Samsung has 3 new CEOs after the last ones got ousted following a huge political scandal. Kim Ki-nam, 59, was appointed to lead the Device Solutions division which makes components including memory chips; Koh Dong-jin, 56, would head up IT and Mobile Communications; and Kim Hyun-suk, 56, would lead Consumer Electronics, Samsung said in a statement. The changes were effective immediately.

Under Armour suddenly has a huge Gen Z problem. The company listed its youth business, which has historically been a strong point for Under Armour, as one of its weakest categories during its third-quarter earnings call.

Walmart just unveiled its multipronged plan to win the holiday season. This will be the first holiday that Walmart is offering its two-day free shipping policy with any $35 purchase, and will also be focusing on stores with events every few weeks and new demo areas where kids can try out toys.

Papa John's has appointed Laundry Service as its creative agency of record, reports Adweek. Laundry Service replaces WPP's Grey.

Adoption of Ads.txt, the new ad industry initiative that lets publishers specify which vendors are authorized to sell their inventory so buyers can check that what they're buying is legit, has got off to a slow start. But Google has helped rev the initiative into gear by announcing plans to block unauthorized vendors that aren't listed in publishers' Ads.txt files but are still attempting to sell their inventory, Digiday reports.

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