What it was like at Apple's iconic 5th Avenue store during the launch of the iPhone 6S

iPhone launches aren't like other product launches.

People line up for days to get the phone as soon as the Apple Store opens. Employees cheer just as loudly as the crowd. You get congratulated and applauded for buying the phone on your way out of the store.

If you've never been to the Apple Store for an iPhone launch, here's a look at what the experience was like at the 5th Ave. Apple Store in New York City on Friday as the iPhone 6S was released.