"Pleasure receptors" is how a University of Texas study referred to dopamine, the chemical that makes you happy.
From the University of Texas:
Evidence shows obese individuals have fewer dopamine (D2) receptors in the brain relative to lean individuals and suggests obese individuals overeat to compensate for this reward deficit...
"Although recent findings suggested that obese individuals may experience less pleasure when eating, and therefore eat more to compensate, this is the first prospective evidence to show that the overeating itself further blunts the award circuitry," said Stice, a senior scientist at Oregon Research Institute, a nonprofit, independent behavioral research center. "The weakened responsivity of the reward circuitry increases the risk for future weight gain in a feed-forward manner. This may explain why obesity typically shows a chronic course and is resistant to treatment."